On a mild July night in Rome, Fendi outlet acclaimed its 90th ceremony with an absurd black befitting the Italian affluence house. Cocktails at the celebrated Palazzo Carpegna preceded a appearance appearance about the Trevi Fountain afore a VIP banquet at Villa Borghese. Italian disco fable Giorgio Moroder performed for a army including Karl Lagerfeld, Kate Hudson and LVMH administrator and arch controlling Bernard Arnault advanced of an abundant brunch the next morning for the barrage of Fendi Roma, an exhibition commemorating about a aeon of adroitness and creativity.
Just over a ages afterward the anniversary in Rome, a little of that Italian la stravaganza is advancing to Australia with the accession of Fendi ready-to-wear collections at Parlour X in Paddington, Sydney.
“Fendi is one of the a lot of adorable brands in the apple appropriate now so it’s an honour to be able to accompany it to Sydney,” says Parlour X architect Eva Galambos.
Established by Adele and Edoardo Fendi in Rome in 1925, the abode is alike with replica handbags, shoes and covering appurtenances that epitomise Italian elegance, addition and style. In contempo years its ready-to-wear has aswell belted to fashion’s fore, award new admirers beneath the artistic administration of Lagerfeld and Silvia Venturini Fendi, a third-generation affiliate of the Fendi family.
“The chat affluence has been abused by so abounding designers slapping it on their labels afterwards could cause but Fendi is the absolute accord and it’s in the bosom of a awakening both aural the maison and added broadly throughout Italian fashion,” says Galambos.
The aboriginal Fendi accumulating for her bazaar arrives at Parlour X in September, as an adapt of the brand’s autumn/winter 2016 accumulating called accurately to address to the Australian market.
“I accept adopted what I accept to be beautifully wearable pieces that are just appropriate for the Australian woman,” says Galambos.
Striped cottony separates and dresses bond aqua, fuchsia, blooming and blush will sit alongside account gold adornment overcoats and skirts, as able-bodied as added archetypal dressmaking advised to address as apparel essentials.
“The being who will buy Fendi sale will wish a antithesis amid avant garde and directional pieces and the added archetypal pieces that can be beat every day,” says Galambos.
Bags of the moment including the Peekaboo, the Dotcom and the Dujour will annular out the Parlour X Fendi offering, a artefact of the advancing accord Galambos enjoys with Fendi’s owner, LVMH. In 2015 the arch of the French affluence conglomerate’s appearance cast portfolio flew to Sydney to accommodated the bazaar owner, who aswell carries LVMH-owned brands Celine and Pucci.
“Pucci was the capital altercation point during our affair in Sydney and anon afterwards that the Fendi talks began,” says Galambos.
The Parlour X accession is the latest move into the Australian bazaar by the Roman affluence house. In February, Fendi opened an accessories bazaar in David Jones in Melbourne, followed by addition in the Sydney administration abundance stocking men and women’s handbags and baby leathergoods. Fendi has aswell opened a abundance in the anew refurbished Sydney all-embracing airport terminal.
“Given the abhorrence and ambiguity in the apple appropriate now, a cast like Fendi that is still affiliated to its roots and has a faculty of ancestors absolutely resonates anywhere you are,” says Galambos.