Handbag Brand Fendi Opens New Store At Prime Location

On a recent Tuesday in Florence, the city’s Via Tornabuoni street – go-to destination for shopping fashionable luxury replica goods – welcomed a new store to the neighborhood. What makes the luxury haven’s latest addition stand out most, is perhaps the fact that it’s a newcomer amidst an ocean of established names including Fendi, Prada and Giorgio Armani. Les Petits Joueurs, a colorful handbag brand that has amassed a significant international following over the years, is playing in the big league, while it’s only on its way up.


“The opportunity to open a store at this location presented itself, and we weren’t able to refuse. We felt like, the brand has been successful and at some time you need to arrive at the point of opening a mono-brand store as a brand. For us that point may have arrived rather soon, but we wanted to embrace the opportunity.” Maria Sole Cecchi – founder and Creative Director of Les Petits Joueurs – shares during the big day of the opening, dressed in a silk bathrobe and sneakers. Out of boredom, she once customized one of her replica handbags by adding LEGO pieces. The customization amassed a decent amount of positive feedback from friends. By the year 2013, Maria Sole and brother Andrea (her business partner) decided to structure the offerings of pop art accessories as a proper business, backed by a personal investment of €10.000.

“I was very much torn over the decision to open a stand-alone store or not, but after a month of thinking I thought, ‘let’s do this.’ I only decided this in May. Maybe Milan, Paris or London would’ve been a better location in terms of audience size those cities attract, but Florence is our city. And this is the street of luxury,” fendi outlet founder explains.
The new store, located inside a three-story building, boasts the brand’s LEGO-adorned bestsellers in addition to a virtual reality element on the third floor. The virtual reality concept created by Florentine startup Superresolution by Var Group, allows customers to view, try on, and purchase products inside a specially created LPJ 3D world. The concept is currently being fine-tuned, but will soon be implemented into fendi’ e-commerce platform.

As far as men’s accessories are concerned, the brand has plans to present those throughout Florence-based biannual menswear trade fair, Pitti Immagine Uomo.

Rebelling Against Insta-Everything at Fendi Outlet


There’s a mild wind of accessory apostasy across-the-board forth the catwalks of Milan, authoritative absurd allies of commonly opposing aesthetics, and cartoon a band in the sand. The insta-fashion that so authentic the alpha of the division in New York (the way, arguably, insta-everything so defines avant-garde life) is award little acquirement here.

“Craft” is the watchword of the moment, with a new exhibition, “Crafting the Future,” aperture on the aperture day of appearance anniversary at Mudec, the city’s building of culture. It is curated by Franca Sozzani, the editor of Italian Vogue.

The exhibition showcases not just the duke abaft textiles, buttons, gold (even 3-D printing; just because something involves technology doesn’t accomplish it beneath time-consuming to create), but aswell humans angled agilely over tables: makers, making.

Alberta Ferretti lined the aperture to her appearance with two ranks of white-coated women from her atelier, and at Brunello Cucinelli, diamanté was hand-embroidered assimilate fendi outlet suede handbags, and the tiniest, subtlest sequins added assimilate — well, appealing abundant anything, including gold linen shawls and white affection trousers.

Then Fausto Puglisi, the adolescent artist who fabricated his name on a allure with all things va-va-’80s, affected his accumulating with a adduce from Karl Marx. MaxMara took as its brood Lina Bo Bardi, the midcentury artist who, according to the appearance notes, “wasn’t afraid of absolution anarchy in.” Backstage afore his show, Peter Dundas of Roberto Cavalli proclaimed himself a “stubborn punk.”


And at Fendi, Karl Lagerfeld riffed on the abstraction of a “destructive Marie Antoinette,” demography her animus on those who would abolish the apron.

This will accomplish faculty later. For now, apperceive that Milan is not traveling acclaim into that Snapchat night. It’s not about Luddism, but rather demography a angle in favor of time. Or, as Mr. Lagerfeld said, “history.”

That’s area he got the accessory idea. Then he adapted it, absent it, affiliated it to advanced adventurous rugby stripes (also the base of the court-heeled faux button-up bootees), adapted it into cottony tunics with belled sleeves over skater skirts with big side-pockets-cum-panniers, or elastic-waisted jacquard skirts that angry to betrayal under-trousers/bloomers and so rendered it absolutely other.

Classic accessory dresses were larboard bald at the aback in arduous organza and Petit Trianon prints, and baldheaded cape was cut into bizarre swirls. A abnegation to adios the past, or to get ashore in it, never looked absolutely so provocative.

Karl Lagerfeld Adds to Fendi’s 90th Anniversary with Fashion Show at Italian Rome’s Trevi Fountain


There is conceivably no greater accolade to Fendi’s quintessential romanità than the staging of its 90th ceremony appearance appearance aloft Rome’s Trevi Bubbler in July. Models actually absolved on water—an apparition created by a bright belvedere placed over the newly-restored bubbler and pool—revealing a accumulating aggressive by illustrations of legends and bogie tales.

“Very romantic, but avant-garde at the aforementioned time,” says Lagerfeld of the collection, which comprised whimsical, abounding dresses, abounding with Botticelli-esque authority waists; white applique dresses active in appliquéd flowers; and abundant fabrications such as abundant layers of tulle and velvet—pieces that attending like they barrage from an bugged forest. Part and bindle of the 90th-anniversary collection, Fendi has appear a limited-edition Selleria Peekaboo handbag, a one-of-a-kind accent fabricated absolutely by duke in 60 pieces.

The bag appearance punto baseball, or baseball stitching, a larger-form bond address handed down through the ancestors by Roman adept saddlers. The Peekaboo accoutrements are alone awash at the Palazzo Fendi sale bazaar in Rome. And, if you appear to be in the Italian capital, arch to the Palazzo della Civiltà Italiana, area you will acquisition “Fendi Roma: The Artisans of Dreams” (through October 29), an exhibition that celebrates the maison’s nine decades of adroitness and creativity.

For those who can’t accomplish it to Rome, the abbreviate blur Fendi: Hands Accomplish Beauty, accessible online, highlights the brand’s evolution, and the coffee-table book Fendi outlet Roma, a contempo absolution from Assouline, explores Fendi’s affiliation with the Eternal City. Lagerfeld, now 83, says he’s still awash with account and is accustomed the abandon to actualize what he wants at Fendi. So apprehend affluence added from Italian Karl in years to come. It’s not work, he insists.